{"id":14,"date":"2019-09-19T22:17:54","date_gmt":"2019-09-19T20:17:54","guid":{"rendered":"https:\/\/gm-marktforschung.de\/en\/?page_id=14"},"modified":"2019-09-19T22:17:54","modified_gmt":"2019-09-19T20:17:54","slug":"types-of-study","status":"publish","type":"page","link":"https:\/\/gm-marktforschung.de\/en\/types-of-study\/","title":{"rendered":"Types of Study"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Exploratory studies: needs, motivation, decision criteria, user-\nand&nbsp;consumer profiles<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creative studies and brainstorming: concept development, creation\nof new product ideas and&nbsp;names, identification of new communication\nchannels<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand and product range research: image analysis, brand essence,\npositioning, potential line extensions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Usability: Software<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concept&nbsp;tests<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Communication test: ad and packaging<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing mix studies<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Review on&nbsp;customer satisfaction and customer retention\nmeasures<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Survey on intra-company issues (ideas and activities to boost sales, management culture)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exploratory studies: needs, motivation, decision criteria, user- and&nbsp;consumer profiles Creative studies and brainstorming: concept development, creation of new product ideas and&nbsp;names, identification of new communication channels Brand and product range research: image analysis, brand essence, positioning, potential line extensions Usability: Software Concept&nbsp;tests Communication test: ad and packaging Marketing mix studies Review on&nbsp;customer satisfaction and customer &#8230; <a title=\"Types of Study\" class=\"read-more\" href=\"https:\/\/gm-marktforschung.de\/en\/types-of-study\/\" aria-label=\"Mehr zu Types of Study\">Weiterlesen &#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/gm-marktforschung.de\/en\/wp-json\/wp\/v2\/pages\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gm-marktforschung.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gm-marktforschung.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gm-marktforschung.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gm-marktforschung.de\/en\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":1,"href":"https:\/\/gm-marktforschung.de\/en\/wp-json\/wp\/v2\/pages\/14\/revisions"}],"predecessor-version":[{"id":15,"href":"https:\/\/gm-marktforschung.de\/en\/wp-json\/wp\/v2\/pages\/14\/revisions\/15"}],"wp:attachment":[{"href":"https:\/\/gm-marktforschung.de\/en\/wp-json\/wp\/v2\/media?parent=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}