{"id":34,"date":"2019-10-16T21:23:49","date_gmt":"2019-10-16T19:23:49","guid":{"rendered":"https:\/\/gm-marktforschung.de\/en\/?page_id=34"},"modified":"2019-10-16T21:23:49","modified_gmt":"2019-10-16T19:23:49","slug":"fmcg-examplary-studies","status":"publish","type":"page","link":"https:\/\/gm-marktforschung.de\/en\/fmcg-examplary-studies\/","title":{"rendered":"FMCG: Examplary Studies"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ethnographic&nbsp;study of cleaning products: video taping of the\nusage of carpet cleaners, domestic cleaning agents,dishwasher detergents,\ncleaning sponges<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concept development workshop: potential positioning of a sparkling\nwater<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Morphological&nbsp;baseline study: main characteristics of \u2018away\nfrom home consumption\u2019 (focus on&nbsp;non-alcoholic beverages),\npsychological&nbsp;consumer profiles<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Morphological&nbsp;study:&nbsp;&nbsp;umbrella brand strategy of a\nfood manufacturer; current brands&nbsp;and&nbsp;potential line extensions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Evaluation of the new brand architecture (after a merger):\nexploration of brand positioning concepts and new product developments (food)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Test of the marketing mix: launch of a new perfume<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Communication test : print campaign and packaging design for\ncigarillos<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ethnographic&nbsp;study of cleaning products: video taping of the usage of carpet cleaners, domestic cleaning agents,dishwasher detergents, cleaning sponges Concept development workshop: potential positioning of a sparkling water Morphological&nbsp;baseline study: main characteristics of \u2018away from home consumption\u2019 (focus on&nbsp;non-alcoholic beverages), psychological&nbsp;consumer profiles Morphological&nbsp;study:&nbsp;&nbsp;umbrella brand strategy of a food manufacturer; current brands&nbsp;and&nbsp;potential line extensions Evaluation of the &#8230; <a title=\"FMCG: Examplary Studies\" class=\"read-more\" href=\"https:\/\/gm-marktforschung.de\/en\/fmcg-examplary-studies\/\" aria-label=\"Mehr zu FMCG: Examplary Studies\">Weiterlesen &#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-34","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/gm-marktforschung.de\/en\/wp-json\/wp\/v2\/pages\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gm-marktforschung.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gm-marktforschung.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gm-marktforschung.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gm-marktforschung.de\/en\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":1,"href":"https:\/\/gm-marktforschung.de\/en\/wp-json\/wp\/v2\/pages\/34\/revisions"}],"predecessor-version":[{"id":35,"href":"https:\/\/gm-marktforschung.de\/en\/wp-json\/wp\/v2\/pages\/34\/revisions\/35"}],"wp:attachment":[{"href":"https:\/\/gm-marktforschung.de\/en\/wp-json\/wp\/v2\/media?parent=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}