Exploratory studies: needs, motivation, decision criteria, user- and consumer profiles
Creative studies and brainstorming: concept development, creation of new product ideas and names, identification of new communication channels
Brand and product range research: image analysis, brand essence, positioning, potential line extensions
Usability: Software
Concept tests
Communication test: ad and packaging
Marketing mix studies
Review on customer satisfaction and customer retention measures
Survey on intra-company issues (ideas and activities to boost sales, management culture)