Experience in various medical areas
- Oncology
- Cardiovascular Diseases
- Pneumology
- Diabetes
- Gynaecology
- HIV / HCV
- Pain management
- Rheumatology
- Osteoporosis
Target groups: scientists / KOLs / GPs and office based medical specialists as well as clinicians / pharmacists / nurses / patients / caregivers
Exemplary studies:
- Renal cell carcinoma: experiences with current testing procedures and treatments; evaluation of potential combination therapies (online interviews with KOLs, oncologists and pathologists; telephone interviews with patients and caregivers)
- Diabetes: pen needle safety; evaluation of new product ideas to make use of pen needles safer (F2F interviews with diabetic patients; focus groups with nurses)
- Asthma: Prescription criteria for inhalers & pharmaceuticals (mini groups and F2F interviews with pneumologists / paediatricians / general practitioners)
- Migraine prevention: concept test for launch of a migraine prevention product (F2F interviews with neurologists and GPs)
- Pain management: potential line extension and advertising of a pain reliever based on brand analysis essence (focus groups with patients using different branded products
- Osteoporosis: perception of different product categories for treatment (F2F interviews with orthopaedists and GPs)
- Medical Online Services: information content for medical inquiry, execution and navigation (web-workshop with general practitioners, specialists and hospital doctors)
- Hearing loss: Concept test to determine potential for over-the-counter hearing devices (dyad interviews with hearing impaired and their relatives)
- Products recommended by pharmacies; focus on OTC products to nurse a cold (focus groups with pharmacists / pharmacy assistants)
- HPV vaccination: evaluation of a flyer (FGs with 14-25 year old females and their mothers)
- Gynaecology: Pack and name test of a new hormone replacement therapy (F2F interviews with gynaecologists)
- Gynaecology: concept test of new products to treat menopause complaints (focus groups with users and non-users of hormone replacement therapies).
- Gynaecology: experiences with a testosterone patch for women after hystero-oophorectomy (F2F interviews with patients)