Ethnographic study of cleaning products: video taping of the usage of carpet cleaners, domestic cleaning agents,dishwasher detergents, cleaning sponges
Concept development workshop: potential positioning of a sparkling water
Morphological baseline study: main characteristics of ‘away from home consumption’ (focus on non-alcoholic beverages), psychological consumer profiles
Morphological study: umbrella brand strategy of a food manufacturer; current brands and potential line extensions
Evaluation of the new brand architecture (after a merger): exploration of brand positioning concepts and new product developments (food)
Test of the marketing mix: launch of a new perfume
Communication test : print campaign and packaging design for cigarillos