Media: Exemplary Studies

Evaluation of numerous magazines in various segments (People Magazines, Service Magazines etc. )

Daily newspaper: target related reading patterns; optimization of  structure and layout

Motives for watching a pre-primetime serial: assessment of story lines and characters; expectations for future episodes

Viewers’ satisfaction regarding a TV sport station program: sports, broadcasting time, commentators and guest commentators etc.  

Morphological study : impact analysis of a TV serial for children