Identification of triggers to improve sales of a certain model (internal interrogation of dealership owners, sales manager, business manager)
The ideal dealership profile from clients‘ point of view: facilities and services (sales and after-sales); steps to support new brand identity
Client loyalty to repair shops: Clients‘ experiences and satisfaction with authorised repair shop services; comparison to free garages; requirement profile for the ‘ideal garage’
360-Degree-Feedback (employee survey): Assessment of the own dealership: owner, sales-manager, salesmen, repair shop supervisor; future prospects to improve sales
Surveys on car accessories (power seats with memory adjustments, massage seats etc.)