Telecommunication / IT: Examplary Studies

Usability – mobile phone software(after a few weeks of usage) : comprehension of features, ease of use, personal relevance

Product- and Design Test PDA (concept test and mock-ups): Assessment of the service in general, certain features and designs.

Advertising pre-test: print campaign for a new printer: message , personal relevance etc.

Development of a future advertising strategy for a computer company: solutions for main problems of computer usage; focus on hardware (business and private clients)

Improvement of video editing software: assessment of the new software in general, certain features and pack design